We live in an era where every individual is tech-savvy, constantly connected to social platforms through their smart devices. This new generation expects intuitive and seamless customer experience. They expect real-time responses to queries and personalized recommendations from the company. To satisfy these demands and to address the ever-increasing competition in the business sector, more businesses are focusing on building chatbots that can manage customer queries round the clock. In fact, chatbots engage their customers in the right place, time and information in a cost-efficient way. This helps customers build trust and empathize with the brand. But let us address the common question,‘what is a chatbot?’

A Chatbot or a Chatter Robot is a computer program that attempts to mimic human conversations in the human-understandable language. The form of communication is either textual or verbal. This has been constructed with the help of artificial intelligence technologies such as Natural Language Processing (NLP), digital image/video processing and audio and graphics analysis. One of the many fascinating features of this invention is that it has the capability to learn from past interactions and data fed to it.  ChatBots only evolve to be smarter and more customized to the user.

ChatBots work in two ways: rule-based and smart machine-based. Rule-Based, as stated in the name, function through predefined responses. They are given a defined set of responses and hence respond based on factors such as keywords and views. Smart machines are a lot more advanced and they inherit Artificial intelligence and deep learning techniques extensively and more effectively. They adapt to human behavior through Cognitive Computing, hence acting as a human helpline.

Now we’ve answered the question of what is a chatbot. It is a remarkable invention and the pros can be briefly expressed:

• The ability to engage with the customers in a natural, friendly and human-like manner.

• The interaction made easier by using a simple interface, through known social media, like Facebook chat.

• Capability to outperform humans in the rate of handling customer queries.

• Evolving technology and improved efficiency with round the clock customer service.

• Cost-efficient and easy to build.

Chatbots have been a silent but ever-growing development.  Chatbots can be utilized in many sectors, including marketing. Customers are always in need of friendly and trustworthy interactions and transactions, and the feature of chatbots boosts the company’s profile by quite a margin. We love digital marketing is the best Digital Marketing Agency which covers and study topics that range from marketing, strategies and such to pay per click. This is just an introduction to an important field about what is a chatbot. Courses here explain and cover in detail to boost your knowledge and gain experience in the field.