To answer the Question What is Google Analytics we first need to know that Google Analytics is a digital marketing tool that has been created by Google which helps digital marketing practitioners to check the website traffic flow and keep track of all the activities of the users on their website, from how much time they spend on the website to what pages are the most popular and what pages are getting the most clicks.
The google analytics information is used to have a track of how-to website is functioning and is a great way to check how your other digital marketing campaigns such as your SEO or your Video and Content Marketing strategies how are they working in terms of website traffic for your company.
The data from the Analytics can help you understand the effectiveness of your marketing as well as help you get an idea of how much you can expect and what are the shortcomings in your approach. Google Analytics is right now the most widely used web analytics service that is available on all platforms.
One of the most important functions and features of Google Analytics is that it can be used along with Google Ads. When it is integrated with google ads it provides all the information about the ad campaign including the rate of conversion or the visit of the pages or the download of any specific file that would help determine the success or the failure of the advertisement campaign.
So, this is a basic understanding of Google Analytics and how it works. This is one of the most important tools that is used by Digital Marketers. One important thing that is to be understood is that Digital Marketing just like Traditional Marketing is a specialized profession that requires professional help to get the most benefit out of. This is why We Love Digital Marketing is here to help you with all your Digital Marketing needs and to make sure that your presence on the digital platform makes a good rapport and that you find the most benefits from the platform. You can count on us because We Love Digital Marketing is the best Digital Marketing agency in Kolkata.
