With over 2 billion users worldwide, WhatsApp is undoubtedly the most popular messaging app. Earlier WhatsApp charged 99¢ per year, but with Facebook's acquisition, it became free for all users and got rid of the ads. This bought an influx of new users; and with continuous and regular updates, it has managed to secure the top position among messaging apps. In 2017, WhatsApp Business was announced. The idea was to allow small businesses to connect directly to their customers, without losing the efficiency and ease of WhatsApp. In this blog, we discuss what is WhatsApp Business and how it could be helpful to your business.
What is WhatsApp Business?
Launched in 2018, WhatsApp Business is a spin-off of WhatsApp specially catered for small businesses.
WhatsApp Business allows owners to interact with their customers by providing tools to automate, sort and quickly respond to messages.
Features
- Business Profile. It allows owners to set up “Business Profiles” which help customers get additional information like email address, store location, website link, or other important information.
- Messaging Tools. It provides various tools to respond quickly to customers.
- Quick Replies. It lets you save and reuse messages so you can answer a few of the frequently asked questions in no time.
- Greeting Message. It lets you set up a virtual reception desk by prearranging a greeting message for whenever a customer starts the interaction.
- Statistics. It offers messaging statistics, which provides business owners with simple metrics about the number of messages that were sent, delivered and read. This can be used to improve content for quick replies and also strengthen the strategies for business growth.
- Labels for customers. It lets owners organize their contacts and chats with labels for easy accessing.
Why to use WhatsApp Business?
- It’s free, safe and secure. It needs no explanation. WhatsApp Business is free to use. And with end-to-end encryption, is a secure way to exchange information.
- Create superior connections. It provides a way to have personal, one-on-one interactions with customers. It greatly enhances the customers’ experience and boosts the credibility of the business.
- Powerful insights. It provides businesses with ample information about their engagement which helps revise their strategies for better engagement.
- Enhance global reach. WhatsApp has a global customer base. Thus, it can help businesses expand themselves globally with minimal efforts.
Who is it used for?
- For small businesses, start-ups, shops, single-owner businesses. WhatsApp Business provides a free and secure way to connect with customers and grow the business.
- For large businesses and enterprises. The WhatsApp Business API provides a commercial service to interact with customers, provide efficient customer service and deliver important updates to customers.
In this blog, we saw what is WhatsApp Business and its features. In today’s world, cementing strong relations with customers is an utmost important part of any marketing strategy. Traditional services like SMS and emails are no longer the only way to interact with customers. And, WhatsApp, being convenient and user-friendly, has taken a lead in the same. Thus, setting up a WhatsApp Business profile is a sure-shot way to grow your business. With over 5 years of experience, We Love Digital Marketing can help you devise a marketing strategy unique to your business to help your business grow. Visit www.welovedigitalmarketing.com for more details.
