Businesses have been marketing themselves from even before the term marketing was coined. Shop owners used to hire people to stand in front of their shops and invite people in by calling out to customers. The strategies were used even before marketing became a business by itself.

If marketing has been around forever, then what is traditional marketing, and what is digital marketing? Why is digital marketing better?

The purpose of marketing is to spread the word about the presence of a business and increase its financial returns. Accordingly, any kind of marketing should be effective. But it does not work that way. Digital marketing strategies have greater leverage as we are living in the digital world as our dependency on the internet is increasing exponentially.

The difference is not just in the platforms used for marketing but also in their effectiveness.

Platforms used for traditional marketing- billboards, newspaper, television, radio, magazines, and other print media.

Platforms used for digital marketing- Internet.

Though digital marketing uses only one platform, its success rate is much higher. Let’s have a look.

Audience reach

Traditional marketing platforms have a limited reach.  Ads in newspapers and magazines reach the people who buy them. Billboard, television, and radio’s reach are limited geographically.

The internet has no boundaries. It is accessible to everyone from everywhere. A person from Europe can access the website of Indian business.

Engagement

Traditional marketing is a one-way street. Information about your business reaches the audience, but you will not know how the audience reacts to you.

Social media, one of the most widely used platforms for digital marketing thrives on interaction. You can interact with the audience and understand them. The number of likes, shares, comments all give you an idea of how well your marketing is working. This two-way street will help you engage with your audience and involve them in your business.

Identifying the target audience

In traditional marketing, your product/service info either reaches everyone irrespective of their need or doesn’t reach the people who require it. Therefore, it is tough to make sure that information reaches the right people.

There are many tools in digital marketing that help identify your target audience and make sure information about your product/ service reaches them.

Measuring the success of your marketing campaign

You can never be sure of how successful your marketing will be when using traditional methods. You may have distributed 500 flyers about your product but how many of them actually got read- you can never know.

In digital marketing, you can measure the results. The number of people who visit your website, the number of conversions, number of comments, etc. are all measurable. It is easy to analyze which strategy is working, and which is not. Tailor-made marketing strategies that give maximum results are easy to build in digital marketing.

Expense

Traditional marketing methods require more money and you can not be sure of the ROI.

ROI in digital marketing is higher and the money spent on marketing is lesser because of its reach, engagement, and measurability.

Adapting to new conditions is what makes survival easy- be it life or business. In the present technological age, understanding Customize your marketing campaign using digital marketing strategies and reap full benefits.

We Love Digital Marketing is an internet marketing firm based in Kolkata with a varied clientele from around the world. They specialize in creating a strong digital presence for their clients using the best digital marketing strategies. Their services include Social Media Marketing, Content marketing, Search engine optimization, Email marketing, Pay per click, and Link building.