Digital Marketing is on the rise now, where businesses are capturing the interest of potential consumers and drawing them towards their product digitally.This has started taking place due to the presence of the customer base being mostly online.
We rarely see somebody going through an ad in a magazine or newspaper. Even if there are people going through those ads, its hard for businesses to persuade somebody to buy their products by just looking at the pictures of the products.
Would you buy something without going through videos of it, where you can see the product much better and then make a choice?
No, right?
This is why the advent of digital marketing has changed the complete look of the marketing industry!
The traditional marketing industry still prevails but will Digital Marketing replace Traditional Marketing completely? Probably not! But is it possible to some extent?
Audiences usually ignore traditional advertising as it mostly doesn’t align with their range of interests or are not catchy enough. As a result, businesses are usually forced to build up Digital Marketing strategies and strengthen their Digital Marketing game.
Traditional Marketing Strategies
- Traditional Marketing strategies involve several mediums to spread their advertisements across people and reach them.
- Print Marketing- The advertisements in newspapers, magazines, or other printed mediums are used in Print Marketing.
- Broadcast Marketing- The advertisements on podcasts, television, or radio are used for Broadcast Marketing.
- Telephone Marketing- Telephone Marketing involves phone calls or text messages.
- Outdoor Marketing- The advertisements on billboards, hoardings, posters, ad fliers are called Outdoor Marketing.
- Direct Mail Marketing- Marketers send printed mailers, dimensional packages, or other physical items to engage prospects. This type of marketing is known as Direct Mail Marketing.
Digital Marketing Strategies
Digital Marketing includes any form of marketing done on the internet digitally. Several strategies are used to perform marketing digitally.
- Search Engine Optimization
- Paid Search Advertising
- Social Media Marketing
- Website Optimization
- Affiliate Marketing
- E-mail Marketing
- Marketing Automation
- Pay-Per-Click (PPC) and Search Engine Marketing (SEM)
So, with the progress of marketing strategies from advertising traditionally to performing it digitally, will Digital Marketing replace Traditional Marketing?
Reasons why digital marketing could replace traditional marketing
Cost-effective
Businesses cut down costs when advertising digitally instead of applying traditional methods. Those who do invest money, they have a greater chance of better reach, gaining leads, and having good sales as a result.
Advertising on social media, using tools like Search Engine Optimization, or Search Engine Marketing does not require spending much and the results are far greater than an ad on a magazine.
It works wonders!
Easy analyzation
You can measure your brand’s success much more easily than in traditional methods as everything is taking place online, and the growth rate on different levels and aspects of the brand can be measured with ease with useful online tools.
Social media, which is a huge platform now for advertising, also has analytics which provides the business owner with how his business is operating in real time.
Going Global
Advertising about your products online does not confine you to a particular geographical location. Using Digital Marketing can make your online presence global, and that too with little or no cost!
Customer engagement
Digital Marketing gets your audience closer to your brand.
Using features like Augmented Reality, chatbots, or messengers engages your audience and makes them have one-on-one communication with you. As a result, their doubts and queries are answered in a better manner leading to customer satisfaction.
Brand Image
Through Website Optimization, you can make your website look pleasing and in a way that your customers are attracted. Including blogs can keep ardent readers hooked to your website, and they might share them too.
Having an online presence through social media and using tools like Search Engine Optimization increases online visibility, and maintains your brand’s reputation and image.
Narrowed target audience
Businesses use precise targeting resources on Facebook can identify their audience quickly and in a narrowed down manner.
Instagram shows your products to only those who have searched for similar products or are following similar accounts. It also advertises similar products from other brands on their feed when they search for something on other websites.
Omnichannel Marketing, another aspect of Digital Marketing is very important to keep your brand’s presence on as much platforms as possible.
While Traditional Marketiing is not as relative as it was before, it is still not wiped out completely. Billboard advertising is still used for people who spend a lot of hours of the day in their cars going for work and are stuck in a traffic. There are advertisements on magazines because when you are travelling in an airplane, you might not have anything to read and you just decide to pick up the magazine for a quick read.
This is the time when Traditional Marketing is merging with Digital Marketing. There are Digital Billboards now which is a hybrid of Outdoor Marketing and Digital Marketing.
Answering the question, will Digital Marketing replace Traditional Marketing, it is evident that the Digital Marketing Industry is taking over, or the Traditional Marketing is merging with the Digital Marketing Industry. Since it cannot sustain a business in the marketplace alone, brands are mostly using Digital Marketing strategies more and earning better profits than it used to with Traditional Marketing. Visit We Love Digital Marketing's website for more information.
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