Social Media is a platform where we all find ourselves present. Most of us spend hours using social media. Some use it for fun, some for business and some for some research! Now research work can be conducted by any age group and for any purpose. From stalking someone to getting inspired research includes all of it. But here, our focus lies on how social media can facilitate our business.

What is social media?

We all have some piece of information about what social media is. Some know it very well but there lies a group of people who have never heard of it. There are people, who use applications like Instagram, Facebook and YouTube, etc. every day, but still do not know what social media is. It sounds weird but it’s the truth. Social Media is an interactive platform that brings in thousands of people together to share their thoughts, pictures, videos, experiences, etc. It is a great platform to increase connectivity and awareness about every field one requires.

How can social media help us?

Nowadays, social media is a one-way solution to marketing our product and/or services, commonly known to be social media marketing. Business houses opt for this platform due to various advantages like:

• It creates awareness about our brand or service
• It helps us to interact with the audience
• It allows us to receive customer feedback
• It helps us to keep a watch at our competitors
• It paves the path for future sales
• It keeps us updated with the changing trends and events
• It allows us to know what customers want
• It creates a name for our business in the market

Is social media marketing cost-effective?

Social Media Marketing is a widely used platform by business personnel in the changing time. Social Media Marketing is very cost-effective to market our product or service.

• If we decide to market the product or service ourselves over social media then it is free with limited reach. It creates awareness for a limited range of people. There is another option where we can promote our posts to a wide range of people but we have to pay a certain amount of money.
• But, if we decide to hire marketing personnel then the costs will include their salary and the promotion cost required by social media applications to reach many people.
• There is another way to it too. We can outsource our marketing requirements to a digital marketing agency that can do the needful. Here, the only cost incurred is the payment made to the agency. The amount varies according to the experience of the agency. More the experience, better the marketing.

Outsourcing is a better option out of the three because it saves us a lot of time from research and content writing activities. Content is the show stopper of marketing especially digital marketing. Good content attracts huge traffic to our website and increases our ranking.

Due to increasing demand, many social media companies are coming up to cater to the need of social media marketing. This is a new sector attracting the interests of many. We here at We Love Digital Marketing, Kolkata is the agency you are looking for. We are the best social media company in Kolkata. We provide all services related to digital marketing, and website devel

How social media applications help us?

Every social media application has distinctive features facilitating business like:

• Facebook caters to more than a billion people giving us a wide range to promote our product or service. It helps us to sell online and market or promote our business with paid Facebook ads.
• Twitter is a very popular and trusted application because it is used by most of the eminent personalities. It helps us to promote our business with a lot of hashtags with short text messages or tweets.
• Pinterest is a photo-sharing and visual bookmarking social media site which helps business to share videos or images about then and create awareness. It is famous for being a hub of creative ideas. People use this idea to post about their business creatively to drive traffic.
• LinkedIn means business. It is a business-dedicated application where we find many inspiring people around us with similar motives, that is, business. It is the best platform to showcase our business to gain confidence and recognition from industry people which helps us to grow.
• YouTube is no longer an application for leisure use. It allows us to upload videos according to the requirement of people with no time restriction. This is a very useful resource to tap on to generate profits

These were some of the many applications that help our business to grow and expand. Anyone can become successful with the help of these applications but is it so easy? No, it is not. Social Media Marketing demands constant vigilance and updates. We have to keep a track of every move made by our audience, keep on searching for new ideas and work on the content.

Good content is vital for running a successful social media marketing campaign, which is why businesses outsource it because it is very time-consuming. Agencies dedicate their time and labor to bring success to the businesses. We here at We Love Digital Marketing Pvt. Ltd., Kolkata being the best social media company in Kolkata provide satisfying results to our clients with fruitful results.