In today’s world with the increasing number of competitions in the market, it is said that on average a person is exposed to over 4000 pieces of advertisements in just one day. These advertisements can be from anything from posters, hoardings, television or radio ads, online ads and etc.

As you would think, 4000 is a lot. It is a lot for the person to pay attention to and for them to form any will to buy the products or try the services of the advertisements that he sees. This puts the marketing analyst in dilemma and this led to the creation of two different types of marketing styles, they are Inbound Marketing and Outbound Marketing.

These two types of marketing approaches are different from one another. So, to know more about these two styles of marketing, we are putting them up against each other in, Outbound Vs. Inbound Marketing . We will be discussing their similarities and their differences and we hope that you will learn in detail about these two subjects by the end of the blog. So, sit tight and let us learn about inbound and outbound marketing. 

Outbound marketing refers to push marketing where the marketing material is pushed on to the people regardless if they are expecting or wanting it. These marketing materials are pushed on to them in all the marketing platforms such as billboards, posters, audiovisual advertisements, radio advertisements, internet advertisements, and personal emails or email blasts. These methods seldom are able to make a mark on the person and the marketing results in not being too effective. The main reason for it to not be very successful is that it is a one-way conversation that focuses only on reasons why the person should buy it. There is no said proof that these people wanted that certain product thus, it fails to make much of an impact. 

The challenges of outbound marketing are: 

• Over 90% of people opt-out or unsubscribe from email lists that people had opted for. This is most likely due to the irrelevant content that is delivered to them. 

• With the increasing population, the number of TV viewers increases every day, the popularity of TV advertisements is on the decline. They are skipped by most of the people who watch it. And it is impossible to convince an audience to buy something if they are not watching. 

• Digital music streaming services have millions of users who opt for the paid version of the service to avoid ads, even those who listen to ads do not care about them and want to skip it in any way possible. Radio has also reduced in popularity over the years and advertisements on radio have also become less popular. 

• Email blasts are highly ineffective nowadays. 44% of the direct mail marketing approach is categorized as junk mail by the mail providers itself. This tactic has slowly become more and more unpopular over the years. 

• Even the real world banner and billboard advertisements have a response of, one-tenth of a percentage. Which is a surprisingly low number. 

These reports made the marketing industry understand that outbound marketing while being traditional in its nature and effective in its own way. There needed to be another type of marketing where the marketers would not have to throw out messages into the void of the uninterested public. This method would appeal to the most interested individuals who are online trying to find a solution.

They would be led to the website of the service or product provider and without any bit of annoying advertisement overlay. The person would be properly given the answers to their questions in easy to understand and intuitively written, website content and blog content.

With the proper embedding of your service or product in the content, You will be able to make a lasting impression on the reader without being like an advertisement. Since you are providing the service they require and you are answering them in detail the answers to their questions the chances of them becoming a prospective customer are much higher than any form of outbound marketing. 

So, we hope that we have been able to tell you about Outbound Vs. Inbound Marketing. These marketing methods can be used in conjunction, for the most benefits and these marketing strategies and many other marketing strategies are understood and put into plan by We Love Digital Marketing. If you are interested and require professional digital marketing services. We provide the best digital marketing services in the city with a specialty in search engine optimization, social media marketing, inbound marketing, and outbound marketing. So, with that, we conclude our blog on Inbound Vs. Outbound Marketing, if you are interested in learning more about the topic, please feel free to contact through We Love Digital Marketing's website.