It's easy for businesses to make simple mistakes when trying to increase their web presence or market themselves online. However, if you're serious about gaining more customers and dominating your industry's online world, it's important to avoid them as much as you can. Wondering what some of the most common digital marketing mistakes companies make are? We've got you covered. There are several ways you can improve your business's chances of growing through modern web-based marketing techniques, and you can start by reading this blog.
Common Digital Marketing Mistakes Companies Make
1. Investing In The Wrong Marketing Channels
There are so many marketing channels you can utilize, but most companies focus on just a few of them—normally their advertising budget is split between Facebook and Google ads. Unfortunately, this means they miss out on millions of other potential customers who could be searching for what you offer on other web pages. Therefore, you need to make sure you pick the right channel, as some will work better for your type of business.
2. Ignoring Your Competition
Even if you're the only local business in your industry, chances are you have competition online. Plenty of companies are shifting their focus to digital marketing, so it's important that you study what these businesses are doing well—and where they could improve. For example, do they post engaging, informative content regularly? Or do they typically stick to sales pitches? Know your competitors as well as you know your brand, because the better you understand what they're doing, the easier it will be to outshine them.
3. Using Social Media For The Wrong Purposes
Every social network is different and has a unique audience, so it's crucial you know which ones to prioritize and how these sites work. For instance, LinkedIn isn't meant for direct sales pitches like Facebook can be used for—so if you're trying to sell products on LinkedIn, it probably won't work. Be sure to check out each site's rules, so you can maximize your social media potential.
4. Not Being Consistent With Your Branding
Whether you have a business website or an online store, it's important that all of your branding and images are consistent. Your content should also remain the same across each platform—if you write a blog post about a product, don't change the title for your social media account. Doing so can harm how much traffic you receive.
5. Automated Emails Are Ineffective
Automating emails can save time and improve efficiency, but this process shouldn't take the place of communicating with customers. If someone requests information from your company or submits an inquiry, make sure you respond to them in a personal way.
6. Not Having Any Reviews Or Testimonials
Positive reviews are everything online—they're what convinces potential customers that your product is worth their hard-earned money. If you don't have any reviews on your website or store, ask happy clients to leave reviews on your Google My Business page or other directories.
7. Forgetting About Seo Basics
SEO can be time-consuming, so it's understandable if you've neglected some of the basics. However, this is a mistake that many companies make. If you aren't sure where to start with SEO, take a look at our blog posts on the subject to determine how you can improve your site's search rankings.
8. Not Using The Right Keywords And Ad Copy
Your choice of words and phrases can have a big impact on how much traffic you receive —which is why you must optimize your ads and other marketing messages with the right keywords. But don't use these phrases too often, or Google may start penalizing your site.
9. Fail to A/B test everything
A/B testing allows you to try two versions of a marketing message and determine which one is most effective. It's an easy way to see why certain updates you're making aren't generating more traffic to your site, and why some posts are getting more engagement than others.
10. Not Having Any Email Marketing Campaigns Set-Up
Integrating email marketing into your web content strategy is crucial—especially if you're unable to provide information about yourself on other pages or in social media profiles. You can use this tactic to deliver the latest news about your company, share special offers and let clients know about new products.
We hope that by knowing the common digital marketing mistakes companies make, you can offer your customers a better experience. For professional assistance with your digital marketing needs, we at We Love Digital Marketing would be happy to provide you with a wide range of services, including web design, SEO, social media marketing, and more. Our staff are professionally trained and always eager to help you meet your business goals for the future. We also deliver on all of our promises on time, so give us a call today to get started on your path to success.
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