What are the KPI’s of Digital Marketing?

Digital marketing KPI’s or Key Performance Indicators are quantifiable goals used by businesses to track and measure their marketing success. Many digital marketers rely on KPI’s to assess their results and data in a more organized manner. In this blog, we will discuss What are the KPI’s of Digital Marketing?

Popular marketing KPI’s include Cost Per Acquisition (CPA), Cost Per Lead (CPL), Website Visits Per Marketing Channel and Marketing Qualified Leads (MQL).

All KPI’sneed to be clearly understood by everyone involved in a business hence all KPI’s should be SMART:

• Specific
• Measurable
• Achievable
• Relevant
• Time-Bound

Categories of Digital Marketing KPI’s

KPI’s of Digital marketing are divided into five main categories- SEO optimization, lead generation, paid advertising, social media tracking and website traffic metrics

SEO (Search engine optimization)

Inbound links to a website

To measure quality links from pages with high page ranking. Higher number of inbound links shows your expertise in a field.

Organic Search Traffic  

Shows the total number of website visits per month that come through search engine results.

New leads from organic search- This KPI is used to monitor the number of new leads that found your brand through a search engine query.

Organic search conversions

This metric shows whether your high-rankingkeywords are linked to your value proposition.

Keyword Rankings

To monitor the evolution of your top keyword rankings and the number of increased or decreased keywords.

Conversion Rate Per Keyword

With this metric, you can find the keywords that is attracting a highly targeted audience. Using related keywords can improve your performance.

• Monthly new lead- This metric is used to indicate the count of new leads acquired in a month. A new lead can be someone creating a new account on your website or subscribing to a free trial etc.

• Monthly Qualified Leads- This metric is used to monitor whether your marketing campaigns are effectively focused on targeted leads or just generating traffic that’s not your prospective audience. A CRM software can be used for the same.

• Cost Per Lead (CPL)- This metric is used for measuring the cost of acquiring a new prospect and whether it is profitable or not.

• Cost per conversion (CPC)- Also known as Cost per Action (CPA), this KPI shows how much it cost to acquire leads that are also converted to paying customers. While an advertising campaign can generate hundreds of leads for you, often only under 2% of them turn to a client. If the cost-per-conversion is lower than your customer lifetime value, your business is probably failing.

• Average Time of conversion- KPI used to monitor the time taken for leads to convert into paying users. If the conversion time is too long, your prospects might lose interest in your service.

• Retention Rate- It shows the number of regular customers who make repeated purchases. It basically shows how well-engaged your customers are.

• Attrition Rate- It is used for calculating the percentage of customers no longer availing your services due to poor user experience etc. It is also known as Churn rate.

• Return on Investment (ROI)- As acquiring leads through cost-per-click advertising can be quite expensive, it’s important to monitor the ROI. ROI is used to compare and evaluate the efficiency of a number of investments.

• Click-through rate (CTR) on pay per click (PPC) advertising- This KPI shows you the effectiveness of your pay-per-click campaigns. If the CTR is low, it means that your ad content is not good enough for a person to click on it.

• Social Media Tracking- Your social media efforts should focus on building an engaged community and turning them into customers.

• Leads and conversions- Social media can also serve as a profitable lead generation tool. A CRM tool can be used for the same.

• Managed audience size- This KPI is used for monitoring the number of followers per month to see whether your audience stays engaged.

• Engagement Rate- This social media metrics measures the number of people who have actively engaged with your posts by liking your post, sharing etc.

• Website Traffic Metrics- To monitor the number of visits to multiple pages of your website such as your homepage, landing and blog pages etc.

• Conversion rate for call-to-action content- If you have created webpages with a clear call-to-action, you can calculate whether these provide good conversion rates, especially if you are using pay-per-click campaigns to drive traffic to specific pages.

• Click-through rate (CTR)- CTR shows how effectively the call-to-actions on your site grabs people’s attention and make them click for more information.

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