ROOTS
Case Study — Healthcare & Aesthetics
Hair Transplant & Aesthetic Surgery · Mangalore
Zero to 700+
Leads. One
Year.
7,000+ Website Visitors◆ 700+ Leads Generated◆ ₹2.8Cr+ Revenue Pipeline◆
360° Digital Rebrand◆ 3 Websites Deployed◆ Hyperlocal SEO Dominance◆
Dr. Chandra's Online Authority Built◆ 7,000+ Website Visitors◆ 700+ Leads Generated◆
₹2.8Cr+ Revenue Pipeline◆ 360° Digital Rebrand◆ 3 Websites Deployed◆
Hyperlocal SEO Dominance◆ Dr. Chandra's Online Authority Built◆
700+
Leads Generated
Organic + Paid, 12 months
7K+
Website Visitors
Across 3 targeted web properties
₹2.8Cr+
Revenue Pipeline
At ₹40K avg. ticket size
3X
Estimated ROI
On total digital investment, Year 1
3
Websites Built
SEO-optimised, conversion-first
0→1
Brand Built from Scratch
Identity, authority & trust
The Situation — March 2025
A brand-new clinic.
An invisible digital footprint.
When Radiant Roots approached us in March 2025, Dr. Chandra had the clinical expertise — but almost no digital presence to show for it. The clinic was operating in Mangalore, a Tier 2 city where reputation and visibility are everything, but where the internet had no idea this brand even existed.
What made it harder: in aesthetic surgery and hair transplant, trust isn't optional — it's the entire sale. Patients don't book the cheapest option. They book the doctor they found first, believed most, and whose work they could verify. Radiant Roots had none of those signals in place.
Zero Organic Leads
A handful of referrals, nothing from digital. No SEO, no Google presence, no inbound.
No Brand Recognition
Launched as a new clinic with no reviews, no testimonials, no social proof of any kind.
Negligible Social Media Presence
Inconsistent posting, no content strategy, no engagement, no follower growth.
Amateurish Branding & Website
The existing website and visual identity did not reflect the quality of the clinic or the
doctor.
Panic-Driven Decision Making
No clear strategy, hasty attempts at promotions, inconsistent messaging — classic early-stage
anxiety.
Snapshot — Before We Stepped In
Monthly Organic Leads
~0–2
Monthly Website Traffic
Negligible
Google Search Visibility
Not Ranking
Social Media Engagement
Near Zero
Doctor's Online Authority
None Established
Brand Identity
Undefined
Paid Ad Strategy
None
Patient Reviews / GMB
Unclaimed / Empty
Our Approach — 360° Digital Transformation
We didn't just run ads.
We built a brand from the ground up.
01
360° Brand Overhaul
New colour palette, visual identity, brand voice, and logo system — built to position Radiant Roots as a
premium, trustworthy aesthetic destination in Mangalore.
02
3 High-Converting Websites
Designed and launched three separate, SEO-optimised web properties — each targeting a different keyword
cluster and patient intent. hairtransplantmangalore.com, cosmeticsurgerymangalore.com, and
radiantroots.co.in.
03
Hyperlocal SEO & Google Domination
Structured hyperlocal SEO targeting Mangalore's most valuable hair transplant and cosmetic surgery
searches. GMB optimisation, local citations, schema markup, and review generation strategy all deployed.
04
AI Search Optimisation (AEO)
Optimised content and structured data so Radiant Roots appears in AI-driven search responses — Google
SGE, ChatGPT recommendations, and Perplexity-style queries. Built for the next generation of search
behaviour.
05
Dr. Chandra's Personal Brand
Built the doctor's digital authority — dedicated content, profile pages, before/after showcases, and
thought-leadership posts. In aesthetics, patients choose the surgeon first, the clinic second.
06
Strategic Paid Advertising
Tier 2-intelligent Meta and Google Ads — designed for Mangalore's browsing behaviour, income segments,
and search intent. Campaigns tested and scaled with creative-led A/B frameworks.
07
Social Media Management
A consistent, confidence-building content calendar across Instagram and Facebook — patient journeys,
educational content, doctor-led reels, and trust-signals designed to turn browsers into booked
consultations.
08
Online Reputation Management
Systematic reputation building — patient review acquisition, Google Business Profile management,
responding to queries, and building the social proof stack that convinces high-ticket aesthetics
patients to take action.
Execution Timeline
How the transformation
actually unfolded.
Month 1–2 · May–June 2025
Foundation & Rebrand
Full audit of the existing online presence (or lack thereof). New brand identity locked in — colour
system, typography, tone of voice.
All three websites designed, developed, and deployed with conversion architecture built
in from day one. GMB claimed, optimised, and seeded with initial reviews.
Brand Strategy
Web Design
GMB Setup
Technical SEO
Month 2–4 · July–Sept 2025
Organic Growth Engine Activated
Hyperlocal SEO content pushed live. Blog structure, service pages, and location-intent landing pages
deployed. Social media content calendar launched with a consistent cadence. Dr.
Chandra's authority content series kicked off. First organic leads started flowing in by month 3.
Hyperlocal SEO
Content Strategy
Doctor Authority
Social Media
Month 3–6 · Aug–Nov 2025
Paid Ads & Lead Generation Scaled
Meta and Google Ads launched with Tier 2-calibrated targeting and budgets.
Creative testing ran across 4+ ad concepts per month. Lead forms, WhatsApp integration,
and call tracking set up. CPL optimised aggressively. Monthly leads grew from single-digit to
double-digit territory.
Meta Ads
Google Search Ads
Lead Funnel
WhatsApp CTA
Month 6–12 · Dec 2025–Apr 2026
Compounding Results & Authority Cemented
SEO rankings consolidated. Organic traffic growing month-on-month. Reviews stack strengthening.
AI search optimisation delivered early-mover advantage as Radiant Roots began appearing
in AI-generated recommendation results. Monthly lead volume reached its highest consistent levels.
Total: 700+ leads, 7,000+ visitors across all three properties.
AEO
ORM
Retargeting
Scale
In aesthetics, you're not selling a procedure — you're selling confidence in a doctor.
This is what makes healthcare digital marketing fundamentally different. Every asset we built — the
websites, the content, the social presence — was designed to answer one patient question:
"Can I trust Dr. Chandra with my face and my hair?"
We built the answer into every touchpoint.
7K+
Visitors reached
that answer
that answer
700+
Said yes and
raised their hand
raised their hand
The Results — May 2025 to April 2026
12 months. One direction.
Straight up.
✓
7,000+ website visitors driven across three dedicated web properties in 12 months —
from near-zero starting traffic.
✓
700+ qualified leads generated through a combination of organic search, hyperlocal
SEO, and strategic paid campaigns.
✓
₹28L+ estimated revenue generated at a conservative 10% lead-to-patient conversion,
with a ₹2.8Cr+ total lead pipeline value representing the full addressable
opportunity created.
✓
Top Google rankings achieved for high-intent local searches like "hair transplant
in Mangalore" and "cosmetic surgery Mangalore" — competing against established national players.
✓
Dr. Chandra's personal brand built from zero — recognised digital authority in
Mangalore's aesthetic surgery space with a growing review portfolio and online presence.
✓
3 fully designed & deployed websites — each conversion-optimised, SEO-structured,
and built to serve a distinct audience segment and search intent.
✓
AI search presence established — among early Tier 2 healthcare brands to appear in
AI-generated recommendation results (Google SGE, Perplexity-style queries).
✓
Brand panic replaced with a predictable growth system — consistent content,
measurable lead flow, and a strategy that compounds every month.
Financial Impact
3X
ROI
ROI
Estimated return on total digital marketing investment, Year 1
Total Leads Generated
700+
Avg. Lead-to-Patient Rate
~10%
Est. Patients Converted
~70
Avg. Ticket Size
₹40,000
Est. Revenue Generated
₹28L+
Total Lead Pipeline Value
₹2.8Cr+
Web Properties We Built & Manage
Three sites. One mission.
Capture every patient search.
Primary SEO Property
hairtransplantmangalore.com
The dedicated hair transplant site, targeting high-intent procedure searches in Mangalore. Hyperlocal
SEO architecture with service-specific landing pages.
Procedure-Specific Site
cosmeticsurgerymangalore.com
Captures cosmetic surgery intent — rhinoplasty, gynecomastia, liposuction, and more. Separate domain
strategy to dominate multiple keyword clusters simultaneously.
Main Brand Website
radiantroots.co.in
The flagship brand destination. Full-service portfolio, doctor profile, patient testimonials, and the
trust-building hub that converts awareness into consultation bookings.
Ready to write your own case study?
Your business deserves
results like these.
Let's have a straight conversation about where you are, where you want to be, and exactly how we'd get you there.
Book a Free Strategy Call