Hello there! You came this far, which means you are searching for some digital ranking hacks. Are you missing out on organic traffic and user engagement? Well, in the world of digital marketing, quality content, and search engine optimization have always been prioritized the most. But that, may not be always enough. So today, let’s talk about another art of high website ranking from the perspective of an SEO expert in Kolkata— Image optimization!  any website that wishes to make waves in digital marketing—  

Why the Buzz About Image Optimization?

Google evaluates endless factors before ranking any website higher for any specific search. You may have an excellent piece of content with eye-catching images and still fail to rank higher in the search list. That’s where image optimization can act as a golden nugget!When you optimize your website images, the visual quality increases and it brings in more traffic. According to a search report analysis, nearly 22.6% of search is conducted through Google Images. This makes SEO image optimization much more crucial to sustaining the digital competition. 

Benefits of Image Optimization

1. Improved UX

When an SEO expert in Kolkata adjusts an image in the right proportion it improves the user experience by making your website easy to navigate. If you have ever noticed any content overlapped with a picture in it, that’s an image optimization blunder.  

2. Increased Site Loading Speed

 Image optimization also helps in speedy site loading. Imagine a content without any visuals. Too boring to read huh! However, adding an image without proper analytic alignments can slow down the page loading. So, you need to compress your website images in proper dimensions for enhanced exposure and a higher ranking on SERPs. 

3. Mobile Responsive

Smartphones have become an integral part of life. It won’t be wrong if we say people breathe through phones more than water nowadays. So, it is essential to ensure your website images are optimized for various screen sizes and resolutions. Technically termed as Responsive Images, such pictures automatically resizes to fit the viewing device. This not only improves image SEO but also enhances user satisfaction.  Now that you know why image optimization is necessary, let’s explore how to do it—

7 Ways How an SEO Expert in Kolkata Can Optimize Website Images

 

1. Choose the Right Image Format

The first step in image optimization is selecting the right image format. Two commonly used formats are JPEG and PNG. JPEG is best for photographs and images with many colours, while PNG is ideal for images with transparency and sharp edges. The JPEG format images can miss out on data. But PNG images contain all the pieces of information. So, for a logo or any important notice image, try using PNG. It is also ideal for posting GIFs. 

2. Image Compression

For larger image files it is necessary to compress the image to the right resolution. This helps the content to load without any buffers. It’s all about creating a smooth balance between size and quality.  

3. Optimize File Name

Be very particular about the image URL description. Google only understands what seems simple and clear to its algorithms. If your website image is about eco-friendly bags, then the image file name must be eco-friendly-bags.jpg/png.  

4. Alt Text Implication

Another apt technique to optimize any image on a website is to add Alt Text/Alternative text. If any image is not visible during the load, screen readers rely on the alt text to understand the image. Another benefit of using Alt Text is that Google gets is easy to examine the relevance of the picture with the search query. The higher the relevance, the higher the rankings. So, the mantra is— Keep it simply apt! (Try to sum up the alt description within 125 characters). 

5. Tactful Caption

In the urge to attract the audience, you might use catchy taglines without keywords. But, if you put a little effort into including a little detailed caption using relevant keywords, it also helps your website to rank higher on SERPs. Or at least get ahead of those who are not doing it. Either way, the benefit is yours. 

6. Add Schema Markup

Structured data is always easier for Google to decode the relevance. Schema markups allow SEO experts in Kolkata and everywhere to provide detailed information about the contents in a well-organized manner to the search engines. This in turn helps search engines to showcase your content or website at large for aligned searches.  

7. Implement Lazyload

As the term suggests when you add lazyload to any image or webpage, it loads the content when it comes to the user’s view. Most modern content management systems (CMS) and website platforms offer plugins or built-in features for lazy loading. This feature can improve your overall website performance and UX.     If you wish to get your website images or website as a whole to be noticed, consider the strategies mentioned. The more synchronized your codings are, the better the Google algorithms will understand and your rankings will get higher.  

Final Thoughts

As Albert Einstein said — ‘A Picture is Worth a Thousand Words’, including images in content and optimizing them is one of the many SEO tricks to increase lead generation. Whether you hire an SEO expert in Kolkata or will do it by yourself having in-depth knowledge is key to your online marketing success. So, go ahead and explore your options. Feel free to connect with us for any digital marketing query. We master the skill for your digital success!     

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